The media in the US: magazines / Средства массовой информации в США: журналы

There are over 11,000 magazines and periodicals in the United States. More than 4,000 of them appeal monthly, and over 1,300 are published each week. They cover all topics and interests, from art and architecture to tennis, from aviation and gardening to computers, from the world of fashion to the world of teenagers, from circular to Christian issues, etc. Quite a few have international editions and are translated into other languages or have "daughter" editions in other countries. Among the many internationals are National Geographic, Reader's Digest, Cosmopolitan, Vogue, Prevention, Woman's Day, Time, Newsweek, Scientific America, and Psychology Today.

The weekly newsmagazines — the best known are Time, Newsweek, and U.S News & World Report — serve as a type of national press. They also have considerable international impact, above all Time. This newsmagazine appears each week in several international editions. There are some newsmagazines for various parts of the United States, for the Far East, for Australia, for Europe and so on.

Time has such international influence for some reasons. First, several other newsmagazines were modeled on Time. Among these are the leading newsmagazines in France, Italy and Germany. Second, Time also sells news, news features interviews, photos and graphics to other publications throughout the world. Feature stories that first appear in Time are therefore echoed in many other countries.

Many American periodicals treat serious educational, political, and cultural topics. The best known of these include The Atlantic Monthly, Harvard Educational Review. Saturday Review, The New Republic, National Review, Foreign Affairs and, of course, The New Yorker. Such widely read periodicals, along with the hundreds of professional journals provide a broad and substantial forum for serious discussion. Again, a lot of what first appears in these publications is often reprinted internationally or in book form.

There is a strong market for such serious publications. National Geographic has an average circulation of over 10 million, Scientific America over 700,000 and Saturday Review and The New Yorker over half a million each. More popular and less demanding publications, such as Family Circle, Woman's Day, or National Enquirer have a huge readership and sell over 4,5 million copies of each issue. Altogether, there are about 60 magazines in the United States that sell over 1 million copies per issue each, ana roughly the same number with more than 500,000 copies per issue.


magazines and periodicals — журналы и периодические издания

circular — светский

to treat a topic — затрагивать тему

to provide a broad and substantial forum — обеспечивать широкую свободную дискуссию (форум) по существу

a strong market — устойчивый рынок

a huge readership — широкий крут читателей

per issue — за выпуск